Abstract:
This paper conceptually identifies connections between digital
entrepreneurial ambitions, entrepreneurial self-efficacy (ESE), green
entrepreneurial orientation (GEO), and entrepreneurial bricolage for sustaining
the SMEs in Saudi Arabia. In environments with limited resources,
entrepreneurial bricolage is identified as a key factor that fosters innovation
and resourcefulness and allows business owners to repurpose existing property
in novel ways. Similarly, GEO emerges as a crucial role, aligning entrepreneurial
activities with sustainability goals and fostering eco-friendly digital
innovation. Entrepreneurial self-efficacy mediates these relationships,
empowering people with self-efficacy and resilience to navigate uncertainties
within the entrepreneurial process. The findings emphasised the transformative
role of digital tools in improving sustainability, marketplace engagement, and
operational efficiency within SMEs. This paper contributes to the theoretical
information of entrepreneurial constructs while imparting practical insights
for policymakers, entrepreneurs, and industry stakeholders. It highlighted the
need for a multi-dimensional approach to fostering digital entrepreneurship in
sustainability-focused sectors. To increase the generalisability and
applicability of the results, further research is highly recommended to further
investigate cross-cultural contexts, locate other mediating factors, and
experimentally validate the findings addressed in this paper.
Keywords: Entrepreneurial Bricolage; Green
Entrepreneurial Orientation; Entrepreneurial Self-Efficacy; Digital
Entrepreneurial Intentions; Sustainable SME; Innovation; Resource-Constrained
Environments; Saudi Arabia.